Sculpt Baby is a public equity based health and wellness brand for women, known for their Sculpt Baby waist band, empowering women to feel better about their bodies.

Agenxy was tasked with developing the brand identity, coordinating model shoots, and curating advertisements for all platforms.

Focused on making the brand appealable to all age demographics from 18 to 65+, we researched competitors in the market and found a look that encompassed their product’s purpose, and the culture they wanted to exemplify.